An Australian swimwear label company, which generated a controversy by depicting an image of Goddess Lakshmi on a bikini bottom and front of a model, has apologised to the Hindu community for hurting their sentiments.
Does simple apology is enough for this wicked act?
The Swimwear firm and its products will be banned.
Indians burn Australian flag.
Australian swimwear label Lisa Blue sent its models down the catwalk at Rosemount Australian Fashion Week in Sydney last week, sporting bright swimsuits which had pictures of revered Lakshmi on them.
Upset Hindus have welcomed apology from an Australian swimwear label over depiction of image of Goddess Lakshmi on swimwear at Rosemount Australian Fashion Week (RAFW) held in Sydney (Australia) from May 2-6.
A statement attributed to Lisa Blue Swimwear, headquartered in Byron Bay (Australia), published at certain websites, said: “We would like to offer an apology to anyone we may have offended and advise that the image of Goddess Lakshmi will not appear on any piece of Lisa Blue swimwear for the new season, with a halt put on all production of the new range and pieces shown on the runway from last week removed. This range will never be available for sale in any stockists or retail outlets anywhere in the world. We apologize to the Hindu community and take this matter very seriously”.
Hindu statesman Rajan Zed, in a statement in Nevada (USA) today, pointed out that this apology was “a step in the right direction”. Inappropriate usage of Hindu deities or concepts for commercial or other agenda was not okay as it hurt the devotees. Symbols of any faith, larger or smaller, should not be mishandled, Zed added.
The Goddess Lakshmi
Goddess Lakshmi is the Hindu goddess of wealth, prosperity (both material and spiritual), light, wisdom, fortune, fertility, generosity and courage; and the embodiment of beauty, grace and charm. She is one of the most popular goddesses of Hindu mythology and is known as the goddess of wealth and purity.
Lakshmi is commonly portrayed as a beautiful woman with four arms, standing on a lotus flower. There is usually one, or sometimes two elephants behind her, anointing her with water. She is often depicted sitting beneath the god Vishnu, massaging his feet.
Hindus Lakshmi bestows good fortune and success upon those who work hard and seek help sincerely. It is said that Lakshmi resides in places of hard work, virtue and bravery, but leaves whenever these qualities are not apparent any more.
Hindus worship Lakshmi the most on Diwali, the festival of lights. According to tradition, people would put small oil lamps outside their homes on Diwali and hope Lakshmi will come to bless them.
Additionally two days before Diwali, a festival called Dhantares is celebrated to seek more blessings from her. During this time Hindus buy gold and silver and start new business ventures.
Hindus worship Lakshmi at home as well as in the temple. Friday is believed to be the most auspicious day for her worship.